Thingyan (meaning “change” in Burmese)—also known as the Burmese Water Festival—is an annual cultural practice that celebrates the New Year in Myanmar (Burma). It is a time of meritorious deeds, renewal, and prosperity, involving a splashing or dousing of water to symbolize the cleansing of sins and immoralities accumulated from the previous year.

The identity—including the landing webpage and physical/digital tickets—blends tradition with modernity, drawing inspiration from vintage Burmese mythology and stamps, while incorporating vibrant, kaleidoscopic photography taken and edited by me.

Alternative approaches to the poster design included abstract and representational approaches (respectively, see below), but were ultimately discarded in favor of a symbolic approach.